尼尔森中国区总裁Justin Sargent接受CGTN采访

“受新冠疫情影响，在今年一月和二月，中国大多数居民都宅在家。疫情爆发使中国零售业受到冲击，导致线下门店关闭、供应链危机和客流骤减等问题。但随着中国情况持续转好，我们正看到大多数企业和商家都在近期重新复工和营业。”近日，尼尔森中国区总裁Justin Sargent在接受CGTN采访时表示。采访中，Justin就中国零售行业在疫情影响下的发展分享了真知灼见。

"Due to COVID-19, a majority of China's urban population has remained at home for much of January and February. The outbreak has heavily impacted China'sretail industry, leading to store closures, supply chain issues and reduced foot traffic. However, as the situation in China continues to improve, we are seeing that most retailers and businesses have reopened at this point," explained Justin Sargent, President of Nielsen China, during a recent interview with CGTN where he shared insights on the outlook of China's retail sector under the influence of COVID-19.

CGTN专访报道

Justin 表示，通过过去几周尼尔森对超过一万家零售商的采访调研，我们了解到，他们普遍乐观程度较高，其中一半受访者表示对未来非常乐观。

我认为，这其中很大一部分原因是因为他们坚信消费会反弹。毕竟根据现实情况，目前海外肺炎疫情加剧，大多数中国消费者会选择留在中国，因此，我们有理由相信未来应该可以看到国内消费的增长。

Justin said,"We interviewed over ten thousand retailers in the last couple of weeks. The good news is, there isa high level of optimism. About half of them were very optimistic about the future. I think a lot of that is driven by the belief thatconsumption will rebound. The reality also is, with the virus overseas, most Chinese consumers will choose to stay here in China. So we should seea boost in domestic consumption."

中国零售市场研究

China Retail Industry Survey

另一有趣的发现是，零售商显然从此次经验中学到了许多。尼尔森调查研究显示，大约有三分之二的零售商表示将在线上渠道和应用程序上对其消费者群进行更多的投资。过半数则表示，将会更多地调整产品结构，增加他们预计未来仍会存在稳定需求的健康和安全品类的产品。另外，超过40％的受访零售商表示会改善他们的供应链机制。尽管这场疫情的确带来了危机与挑战，但是大多数零售商在研究如何将危机转化为机遇。

Justin continued,"The other thing interesting is that retailers clearly learn from this experience. From the survey, about two thirds of them said they would be actually investing more inonline channels and applicationsfor their consumer base. Over 50% said there wouldadjust product mixmore and more to health and safety products which they think would continue to be in demand. Over 40% would work on theirsupply chain. It has been a crisis at a very challenging time. But most retailers are looking ahead to turn the crisis into an opportunity."