1127.经济学人-What Tesla can learn from Ford-3

Mr Farley’s plan hinges on learning a thing or two from the disrupters, whose contribution to the industry he is quicker to acknowledge than most other car bosses are.

“Tesla has influenced a lot of our thinking,” he admits. Most important, he has a clear idea of where emulating rivals plays to his company’s competitive advantage and, critically, where it does not.

Mr Musk’s biggest contribution to carmaking may be proving that EVs, which have been losing the incumbents money for years, can turn a healthy profit.

Tesla’s operating margin, of 17% in 2022, was comfortably higher than those that most established carmakers enjoy on their petrol-powered ranges.

To achieve his electric goals, Mr Farley is following Mr Musk and reversing years of industry practice that left the big marques’ largest suppliers to manage those lower down the value chain.

这是《经济学人》2023年6月刊的一篇文章'What Tesla and other carmakers can learn from Ford'第3、4段。

1

hinges on:取决于；依…而定

Farley先生的计划取决于从破坏者哪里学习到的一些东西，他比其他大多数的汽车老板更快的承认这些破坏者对于行业的贡献。

2

emulating：模仿；努力赶上

critically：批判性地；危机地

他承认“特斯拉已经影响了我们很多想法”。最重要的是，他有清晰的想法，关于在哪些地方模仿竞争对手能发挥公司的竞争优势，关键还有在哪些地方不能。

3

incumbents：现任者

马斯克先生对于汽车制造最大的贡献就是，证明了多年一直在亏损的电动汽车能够健康的盈利。

4

特斯拉2022年的营业利润率为17%，远远高于大多数老牌汽车制造商在其汽油动力系列中享有的利润率。

5

marques：知名品牌

为了实现他的电动目标，Farley先生跟随马斯克先生，并且扭转多年来的行业惯例，即让大品牌最大的供应商管理价值链下游供应商。

词汇

hinges on:取决于；依…而定

emulating：模仿；努力赶上

critically：批判性地；危机地

incumbents：现任者

marques：知名品牌