打造自带流量的年轻人“社交属性”餐饮的品牌

1什么是餐饮的定位及商业模式。

2真实案例讲解,如何搭建年轻人喜欢的品牌文化。

3新老品牌如何建立完整的品牌体系。

4如何建立可迅速复制的品牌资本模型。

5如何打造年轻化的餐饮品牌

6如何建立品牌的爆品,学会底层逻辑,套用模式

7超过30个案例精细讲解。

课程大纲梳理

10年实战经验浓缩的课程大纲。

20节课程，30+孵化案例。

第一章：到底怎么打造（升级）餐饮品牌

第一节：餐饮如何从定位上先发制人。

第二节：如何起一个自带传播的品牌名称

第三节：爆品打造的10大方法。

第四节：到底什么才是年轻化的餐饮品牌

第五节：什么才是90后能主动传播的餐饮品牌

第六节：区域化的本土品牌如何走向全国

第七节：如何提升用餐体验，制造惊喜让消费者记住你。

第八节：菜单到底该怎么设计?

第九节：如何用一句话让你的菜品卖的更贵？

第十节：餐饮品牌的方法论到底怎么用?

第十一节：如何告诉别人你的餐饮与众不同?

第十二节：如何成为长效硬核网红品牌

第十三节：千万别用厨师思维去打造品牌。

第十四节：餐饮的“社交属性”到底是什么

第三节：爆品打造的10大方法。

第四节：到底什么才是年轻化的餐饮品牌

第五节：什么才是90后能主动传播的餐饮品牌

第六节：区域化的本土品牌如何走向全国

第七节：如何提升用餐体验，制造惊喜让消费者记住你。

第八节：菜单到底该怎么设计?

第九节：如何用一句话让你的菜品卖的更贵？

第十节：餐饮品牌的方法论到底怎么用?

第十一节：如何告诉别人你的餐饮与众不同？

第十二节：如何成为长效硬核网红品牌

第十三节：千万别用厨师思维去打造品牌。

第十四节：餐饮的“社交属性”到底是什么

第二章：餐饮品牌打造的方法（往期回顾）

第一节：什么才是餐饮的商业模式

第二节：各品类商业模式到底如何应用?

第三节：品牌的战略定位如何去做?

第四节：品牌的文化如何建立?

第五节：品牌的设计该如何去做？

第六节：产品策略深度讲解！

1 What is the positioning and business model of catering.

2 Real cases explain how to build a brand culture that young people like.

3. How to establish a complete brand system for new and old brands.

4. How to establish a brand capital model that can be quickly replicated.

5 How to build a young catering brand

6. How to build brand explosives, learn the underlying logic and apply the model

7 More than 30 cases were explained in detail.

Course outline sorting

A curriculum with 10 years of practical experience.

20 courses, 30+incubation cases.

Chapter 1: How to build (upgrade) catering brands

Section I: How to preempt the positioning of catering.

Section 2: How to create a brand name with its own communication

Section 3: 10 ways to create explosives.

Section 4: What is a young catering brand

Section 5: What is the catering brand that the post-90s can actively spread

Section 6: How to develop regional local brands nationwide

Section 7: How to improve the dining experience and create surprises for consumers to remember you.

Section 8: How to design the menu?

Section 9: How to use one sentence to make your dishes more expensive?

Section 10: How to use the methodology of catering brands?

Section 11: How to tell others that your food is different?

Section 12: How to become a long-term hard-core online red brand

Section 13: Never use the chef's thinking to build a brand.

Section 14: What is the "social attribute" of catering

Section 3: 10 ways to create explosives.

Section 4: What is a young catering brand

Section 5: What is the catering brand that the post-90s can actively spread

Section 6: How to develop regional local brands nationwide

Section 7: How to improve the dining experience and create surprises for consumers to remember you.

Section 8: How to design the menu?

Section 9: How to use one sentence to make your dishes more expensive?

Section 10: How to use the methodology of catering brands?

Section 11: How to tell others that your food is different?

Section 12: How to become a long-term hard-core online red brand

Section 13: Never use the chef's thinking to build a brand.

Section 14: What is the "social attribute" of catering

Chapter 2: Methods of building catering brands (review of previous periods)

Section 1: What is the business model of catering

Section 2: How to apply various business models?

Section 3: How to do the strategic positioning of the brand?

Section 4: How to establish the brand culture?

Section 5: How to design the brand?

Section 6: in-depth explanation of product strategy!