小红书用户笔记数据采集分析报告

原文链接 http://tecdat.cn/?p=2072

Xiao Hongshu as a netizen's "grass base", there are wedding planning companies from across the country, new people will choose to understand on the platform to collect the services they want. This article analyzes the notes of “Little Sweet Potatoes” and explores what new people are paying attention to. 

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With the continuous improvement of people's living standards, spiritual enjoyment has become an important part of life. As material needs are met today, more and more people are beginning to aspire to spiritual needs, such as hosting an unforgettable wedding and a romantic honeymoon.

As a result of the spiritual pursuit, people will carry out a thorough plan before consumption, and then combine themselves to make a reasonable and effective budget.

Based on the above background, tecdat researchers analyzed the marriage policy data in Xiao Hong's book and explored what "little sweet potato" is considering when analyzing and selecting a planning company.

Wedding style and user behavior analysis

From the above figure, we can see that the user's behavior (collection and like) is different with the color intensity of the wedding style. Generally speaking, the number of user's favorites is higher than the number of likes and comments. In the luxurious style of the wedding atmosphere, reaching the highest, that luxury style is the user's favorite wedding.

Combined with the relationship between user behaviors, it can be seen that in the style of the wedding, the user is more likely to collect the style and does not clearly indicate his attitude towards the wedding style.

The color of the wedding is the most mentioned keyword. Which style does the user prefer?

It can be seen from the above figure that the user has liked and commented less than the number of favorites, but both are biased towards pink and yellow. Therefore, the user prefers pink and yellow in the wedding color style

Marriage policy firms are mostly distributed in coastal or first-tier cities

As can be seen from the figure below, most companies in the collected data are located in coastal cities or first-tier cities: Shanghai, Guangdong, Zhejiang, Jiangsu, and Beijing. Less in Hunan, Jiangxi, Anhui, Henan, and Shanxi.

It can be seen that most of the marriage policy companies on Xiao Hong are located in first-tier cities or coastal cities.

Users pay attention to wedding prices and locations

From the figure, we can see that the user pays attention to the price, place contact information, and whether or not the field accepts orders and materials for wedding arrangements under the wedding notes. The most frequently asked questions in the Xiao Hongshu note are prices.

Although more and more users are pursuing the enjoyment of the spiritual level, due to the constraints of geographical conditions and the high cost of the wedding itself, these users have caused great concern. Therefore, whether prices and foreign orders have become the primary user considerations.