【IP设计秘笈】爆! 噗噗星人来袭！

腾讯ISUX

发布于 2020-06-06 21:40:53

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发布于 2020-06-06 21:40:53

文章被收录于专栏：腾讯社交用户体验设计

2020.6.6 正值PUPU噗噗两周岁，我们揭开PUPU面纱，空降PUPU星球的其他物种，正式发布噗噗星人家族，同时展示我们的IP角色设计秘笈。最后文末会献上PUPU两周岁的礼品福利，愿噗噗星人茁壮成长！

品牌介绍 About Brand

PUPU ALIENS (噗噗星人) 是腾讯QQ企鹅IP联盟延伸的全新角色形象，由ISUX全力打造。PUPU ALIENS由企鹅PUPU (噗噗)、火龙DINOO (呆奴)、飞豚BOBO (波波)、金鸡CICI (吸吸) 和金蛋EE (依依)等性格各异、各怀绝技的形象组成。PUPU ALIENS通过引领潮流的设计，旨在打造年轻受众喜爱的IP形象，并牵手联名众多知名品牌，突显无限探索的创新精神。

PUPU ALIENS is a new character image which is extended by QQ penguin IP alliance and created by ISUX. It consists of penguin PUPU, dinosaur DINOO, globefish BOBO, chicken CICI and egg EE, they have different personalities and unique skills. PUPU ALIENS’s purpose is to create the IP image which is loved by young people through the trendy design, it also cooperates with many famous brands to emphasize the creative spirit of unlimited exploration.

品牌故事 Brand Story

浩瀚宇宙中，有一枚PUPU星球。传说中拥有神奇力量的PUPU星人就生活在这里，外星企鹅PUPU是星球的王族，群居的他们机灵睿智，当遇见匹配的音频时，就会变身彩虹鹅，拥有超强战斗力。星球上更有趣的是还生活着其他各种物种，喷火捣蛋龙呆奴、金鸡吸吸、金蛋依依，飞行毒豚波波等等，他们各自都有自己的独门绝技，与噗噗群饶有生趣的生活在一起。噗噗星人拥有高科技，他们坐着光速太空船，为追求美好的幻境，穿梭在浩瀚的宇宙中。直到有一天，他们发现了地球，奇遇开始了！

In a far, far away galaxy, there’s a PUPU planet. PUPU Aliens lives here, they have magical power in the legend . Aliens penguin PUPU is the master of the planet. They are smart and intelligent, their body will turn into rainbow color with super fighting power when they hear a beautiful voice. What's more interesting on the planet is that there are many other species living on it, such as penguin PUPU, dinosaur DINOO, globefish BOBO, chicken CICI and egg EE, they all have their own unique skills and live with PUPU groups .PUPU Aliens has high-tech ,they ride on their space craft to find the wonderful things around the universe. One day, when they explored the earth fantasy travel is begin…

关键词 Keywords

设计理念 Design Concept

使用字母A与星球的结合，传达出科幻、外星、萌酷的品牌调性。

We used the combination of letter A and planet to convey the brand tone of science fiction, alien and cute.

标志基础规范 Basic Logo

噗噗是一群活跃的太空鹅，他们机灵搞怪，喜欢群居，当发现美丽的声音时会变成彩虹鹅，拥有超能力。

PUPU is a lively group of space penguin, they are smart, quirky and like to living in groups. They have superpower and their bodies will turn into rainbow colors when they find a beautiful voice.

呆奴是一只情绪波动很大的恐龙，力大无比，情绪高昂的时候会突然喷大火，情绪低落时会喷出冰镇。

DINOO is a dinosaur who has mood swings and great strength, he will spurt flame suddenly when he is in high spirits and will spurt ice when he is in low spirits.

波波是会飞的太空河豚。武装时，身体会变成紫红色的带刺圆球，奇毒无比。

BOBO is a space globefish who can fly. When she is armed, her body will turn into thorn ball with purplish red which is extremely poisonous.

吸吸是一只对时尚很敏感的太空鸡，对星球上的金矿石特别热衷，一旦汲取金石，便会产下金蛋EE。

CICI is a space chick who is keen on fashion and particularly interested in gold mine on planet, She will lay golden eggs once she absorbs gold mine.

依依是娇小的金蛋，虽小但坚如磐石，有子弹般的冲击力。他们去哪总是跟随着依偎着CICI。

EE is a golden egg who is petite, even he is small, he is as firm as a rock. He always follow CICI and lean close to her wherever he goes.

还有更多的噗噗星人陆续出现哦......

More other PUPU Aliens are coming…

我们尝试设计与PUPU有相似风格的新角色，这样PUPU可以很好地与其他角色相协调。首先，我们总结提取PUPU代表性的特征，比如简单而可爱的外形，独特的嘴唇形状，矮小而圆润的身体，短短的手和脚。新的角色在设计时会保留这些特征。

We tried to design the new characters in a similar style to PUPU so that PUPU and the other characters can harmonize well together. First, we organized some of the representative characteristics of PUPU such as simple and cute looking, unique shaped lips, chunky and rounded body, short arms and legs. The new characters were designed maintaining these characteristics.

方案1 Idea 1

我们测试了两个方案。第一个方案是改变PUPU的形状，并增加一些特征。在保留PUPU代表性特征的同时，我们赋予新PUPU一个稍微不同的特征，比如使它变高、变胖或者变得可爱。这样即使有不同的形状，它们也可以看作是一个家族的角色。

We tested two ideas when designing the new characters. First idea was to make a variation shapes of PUPU, adding some characteristics on it. We gave the new PUPUs a slightly different features such as making it tall, fat or cute while maintaining the representative characteristics of PUPU. So even though they have different shapes, they could be seen as a family character.

方案2 Idea 2

第二个方案是创造一个新的动物角色。为保持PUPU的视觉特征，我们将同样的眼睛和嘴巴应用到其他不同的角色上。此外保持PUPU ALIENS是外星生物的概念，我们还研究了多种不同种类的动物。

The second idea was to create a new animal character. In order to maintain the visual characteristics of PUPU, we applied the same eyes and mouth shape to the other various animal characters. In addition, we studied many kinds of animals of various species, maintaining the concept that 'PUPU ALIENS are life from the universe.

我们认为第二个方案比第一个更有趣且更有吸引力。在各种各样的动物之中，我们选择恐龙、小鸡、鸡蛋和河豚，因为它们的外形看起来与PUPU相像。与此同时，我们认为可以为这些动物角色的结合创造一个有趣的故事。在更为细致地优化它们的外形后，新的角色DINOO, CICI, EE, BOBO就这样诞生了。

We thought the second idea seemed more interesting and attractive than the first idea. And among the various animals, we have chosen dinosaurs, chick, egg, and blowfish characters because of their simple and cute shape just like PUPU. Also we thought we could create an interesting story with this combination of animal characters. We developed their forms in more detail and new characters DINOO, CICI, EE, BOBO were born.

角色比例 Character Proportion

我们把PUPU作为PUPU星人中最大且最为主要的角色，其他的则设计得相对小一些，定位为PUPU的可爱小朋友。

We kept PUPU the largest among the aliens as a main character, and the others are designed relatively small to position them as cute little friends of PUPU.

6视图 6 Views

也为3D建模规划了6视图。新的角色就像PUPU一样，有一个圆圆的，各个方向都是平滑曲线的形状。

We also organized 6-view shapes. The new characters have a rounded shape with a smooth curve in all direction just like PUPU.

基本形状 Character Basic Shape

基于最终形状，我们把角色设计成stroke version, non-stroke version, 1 degree version, reversed 1 degree version几种类型。这些类型可以根据不同的设计情况使用。

Based on the final form, we designed the characters in several types; stroke version, non-stroke version, 1 degree version, reversed 1 degree version.These types can be used according to the circumstances of various designs.

印刷、3D渲染、玩具手办…考虑所有可能的应用场景，我们寻找最为合适的颜色，试着找出当所有角色放在一起时最佳的颜色组合。

We looked for the most appropriate colors considering all the possible cases of applications; in the case of printing, the rendered 3D image, and the colors applied to the products like toys figures. We tried to find the best combination of colors when all the characters were gathered together.

同时也定义每个角色的最佳背景色。这些背景色不仅要非常适合每个角色，当与其他角色一起使用时，还要非常地和谐。由于有些场景会用到没有黑色轮廓的角色，还需要选择一种与角色有足够对比度的背景色。出于这些原因，我们小心翼翼地把最佳背景色找了出来。

The background colors that best suits each character were also defined. Not only did it fit well with each character, but also found it harmonized when they were used together. It is necessary to select a background color that is sufficiently contrasted with the character since there are some occasions when we apply the characters without the black outlines. We looked for the best background colors with care for such reasons.

在设计新角色时，我们还制作了图形库，以便将来可以应用到各种各样的作品中。基于最终的角色形状，我们画了很多有用的可以展示角色性格的动作，还为每个角色设计了面部表情。

When we designed these new characters, we also made a graphic library to apply it on various kinds of works in the future. Based on the final character shapes, we drew many useful poses which shows the character’s personality. We also designed facial expressions of each characters in a rounded shapes.

矮矮胖胖的身材和短手短脚使PUPU ALIENS看起来很可爱，但在表达不同姿势和情绪时会造成一些困难。尽管有这些缺点，我们依然尝试设计各种类型的图形，试着共鸣PUPU ALIENS的每一个特征。

PUPU ALIENS have chunky body with very short arms and feet which make them look cute but causes some difficulties when expressing various gestures and emotions. Despite these shortcomings, we tried to design various types of graphics trying to empathize each characteristics of PUPU ALIENS.

群姿势 Group pose

单个姿势 Individual pose

面部表情 Facial expression

壁纸 Wallpapers

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从平面到立体需要一些想象力，因为我们还要考虑在平面中看不到的部分。

Making the characters from 2D to 3D required some imagination because we also needed to consider the parts which was invisible in 2D.

面部比例 Face ratio

由于其他角色的尺寸比PUPU小，我们对它们眼睛和嘴唇的比例进行了优化。眼睛之间的距离比PUPU更近，嘴唇也更大。

The ratio of eyes and lips were optimized for each characters since the other characters were in smaller size compared to PUPU. The distance between the eyes got closer than PUPU and the size of the lips were applied bigger.

3D外形细节 3D shape detail

3D旋转视图 3D rotation view

基于PUPU ALINES的基本3D形状，我们设置了可以使角色移动的结构，并为每个角色制作了动作向导。

Based on the basic 3D shapes of PUPU ALIENS, we have set-up the structure for characters to move and also made an action guide for each characters.

设置 Set up

首先，我们需要建立基本的结构。当使角色移动时，考虑在建模过程中未出现的问题可能会出现是很重要的，必须在不改变角色基本模型的情况下解决问题。

First, we needed to build up the basic structure. It is important to consider the problems that did not found during modeling process may occur when we make the characters move. In this situation, it is necessary to figure out the problems without changing the basic modeling of the characters.

比如，CICI的翅膀被设计成展开和不展开两种类型。这种情况下，我们使用混合形状的功能，所以无需更改CICI的基本模型。

For example, the wings of CICI were designed in two types of modeling, unfolded and folded versions. In this case, we used the blend shape function so the basic modelings of CICI will not need to change.

动作向导 Action Guide

在完成角色移动的所有设置后，制作各种姿势和简单的动画来表达角色的个性。当出现问题时，我们需要回到设置阶段并在制作动画时再次修改。

After all the set-up progress is done for the character movement, various postures and simple animations were made which express the personality of each characters. When problem occurs, we need to go back to the set-up stage and modify again when making the animations.

通过设计这些PUPU ALIENS 3D表情包，我们希望用户可以更容易且更加清晰地认识我们的新角色。这项工作的主要目的是设计在日常生活中可以使用的表情包，以便人们可以自然而然地认出PUPU ALIENS并对其更有熟悉感。

By designing this PUPU ALIENS 3D stickers, we wanted the users to recognize our new characters more easy and clear. The main purpose of this work is to design stickers that can be used in everyday life so people can naturally recognize the image of the PUPU ALIENS and feel more familiar to it.

设定&构思 Set up & Ideation

PUPU的这些新朋友也是拥有不同特征的外星人。在规划阶段，我们选择可以突出角色特征的表情，包括最常用的表情，以便它们可以很容易地被使用。

These new friends of PUPU are also aliens with different characteristics. In the planning stage, the expressions that can emphasize the characteristics of each character were selected for the stickers and we also included the most often used expressions so the stickers can be easily used.

每个角色的特征都被用在表情包里。DINOO的喷火表示生气，EE的能量满满表示加油，CICI的活泼顽皮表示大笑，BOBO感到惊讶时身体会变大则被应用到”WOW”中。

The characteristic of each characters were expressed in the stickers. DINOO’s characteristic of emitting fire were made in to an angry sticker and EE, who is full of energy was expressed in a ‘cheer up’ sticker. CICI’s playful and active personality was express as a laughing sticker and BOBO was applied to ‘WOW' sticker utilizing the characteristics of growing body when he was surprised.

为使所有角色都能平等在出现在表情包中，制作开始就划分了每个角色出现的次数。首先，设计单个和全员版本，或分成两到三个以保持平衡。由于PUPU ALIENS包含多种颜色，需要结合每个角色、每个角色的背景色以及辅助元素的颜色来安排图形色调。

In order to make all characters appear on stickers equally, the number of appearances of each character was divided at the beginning of production. First of all, one sticker emphasizing the characteristics of characters were designed for each and group version with all or 2-3 characters were divided to make a balance. Since PUPU ALIENS are consist of various colors, the graphic tone needed to be organized considering the combination of each characters and the background colors and also the colors of auxiliary elements.

草图构思 Idea sketch

选择好主题后，设计16种草图和草稿动画。制作3D表情包时，开始实际动画的过程中，2D草稿动画能成为精确的向导。你可以评估如何才能在有限的表情包框架内将主题表达出来。

After we selected the themes, 16 kinds of sketches and draft animations were designed. When making 3D stickers, 2D sketch animation work becomes an accurate guidance before starting the actual animation process. You can estimate how you can express the theme on the stickers in a limited frame.

3D动画 3D Animation

基于2D草图动画，制作了角色的3D动画。在在线表情包的情况下，所有表情必须在24-40帧之间。这是一个非常短的时间（1-1.5秒），很难在角色上表达各种动作。所以表情包要清晰简单而又准确地表达主题。

Based on 2D sketch animation, 3D animation of characters were made. In case of these online stickers, all expressions must be made between 24 - 40 frames. It is a very short time (1 - 1.5 sec.), so it is difficult to express various movements on the character. So the animation of the sticker should be clear and simple expressing the theme precisely.

2D FX Effect 2D特效

PUPU ALIENS之中，DINOO生气的时候会喷火，所以我们尝试了几种喷火效果。我们用2D特效来设计火焰，它与我们的简单的3D角色很相配。

Among the PUPU ALIENS, DINOO has a skill to emit fire when he is angry so we tried some fire effect. The fire was designed with 2D FX effect that matches well with the our simple 3D style character.

Final Design 最终设计

通过3D表情包的方式，我们希望PUPU ALIENS这四个独特新角色的特征可以被含蓄地传达出来。另外，我们相信，在日常生活中使用这些表情包，用户会对PUPU ALIENS图像产生深刻的印记，PUPU ALIENS也会被许多人视为生动活泼的角色。

We hope that each of these four unique new characters' characteristics can be implicitly conveyed through PUPU ALIENS 3D stickers. Also, we believe that the sticker used in everyday life will gradually imprint the PUPU ALIENS' image on users and be recognized by many people as lively characters.

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尽管腾讯已经拥有这么多IP，我们还是加入PUPU ALIENS这个新潮的IP品牌，从而使整个品牌焕发新的活力。PUPU ALIENS是一个有着有趣故事和个性的，用户可以产生共鸣的IP。我们希望这些角色能被许多用户长长久久地喜欢。

Despite that Tencent already has so many IPs, we added this new trendy IP brand PUPU ALIENS to give fresh feeling to the entire character brand. PUPU ALIENS is an IP with an interesting story and personality that users can sympathize with. We hope these characters can be loved by many users for a long time.

PUPU生日福利

从2018年6月6日诞生至今，不知不觉PUPU已经两岁啦！祝可爱的PUPU生日快乐！感谢大家一直以来对PUPU的支持与喜爱，未来PUPU还会以更多丰富的面貌与大家相遇，敬请大家期待！